Spacebring offers several ways to attract new customers and increase revenue from existing ones. This article covers key monetization solutions and how to set them up, including:
Flexible membership plans to appeal to a wider audience.
Promo codes to offer discounts and boost engagement.
Recurring add-ons to membership plans.
One-off services available to both members and nonmembers
Plans
This revenue model allows recurring payments, ensuring consistent income from members who require regular services.
Flexible memberships
Flexible membership plans offer a set number of day passes per month, giving users limited access to the workspace at a lower cost than full-time hot or dedicated desk plans.
Ideal for:
Companies with hybrid schedule that don't need to visit the space daily.
Freelancers needing part-time access.
How it works: Users receive day passes in their balance to book hot desks as needed and conveniently track their balance. Once all passes are used, bookings require payment. Day passes are added automatically when someone signs up for a plan.
How to set it up: Learn how to enable day passes and utilize them.
By creating plans once and enabling the "Sign up" switch, you automate the process, allowing users immediate plan sign-ups.
Plans with expiring credits
Plans with expiring credits allow users to prepay for a set credit balance to book services like meeting rooms.
Ideal for:
Users who don’t need a desk but occasionally need rooms.
Those who want to prepay for services.
Customers looking to save costs with discounted credit bundles.
How it works: Users receive credits in their balance to purchase services. The credits' value must equal all resources' monetary value (e.g., 1 ☆ = $10). Credits are added automatically when someone signs up for a plan.
How to set it up: Learn how to enable credits and utilize them.
We recommend you set the price with a bigger discount for plans with the biggest number of expiring credits included (e.g. plan with 100 ☆ can cost $900/per period).
Hybrid offices
Maximize space utilization by offering flexible hybrid offices. It enables more private spaces to be utilized, even if the company exceeds the office's capacity.
Ideal for: Companies with hybrid teams looking to reduce costs while offering on-demand desk booking.
How it works: Employees book seats for specific days on demand. Bookings are tracked to stay within the daily limit, ensuring space isn’t overcrowded.
How to set it up: Manage a hybrid office
Promo codes
Promo codes are powerful tools to drive sales, attract new customers, and promote your space and services.
Users redeem the promo code right at checkout when booking a resource or signing up for a plan via the member web portal or mobile app.
Here are several types of promo codes you can use to benefit your business:
Trial day or discounted first month
Ideal for: Hesitant and cost-conscious new customers who might be enticed to try your services and make the initial booking or sign up for a membership plan with a special discount.
How it works: Distribute the promo code publicly through your marketing materials and ads, including a link to the page where users can redeem it.
The promo code with enabled "Limited by first purchase" property will be valid only once for users who have never purchased that type of service in a specific location before.
How to set it up:
Create a coupon for the necessary resource or plan (e.g., hot desk).
Create a promo code (e.g., TRIAL or FIRSTMONTH50) and enable the "Limited by first purchase" property.
Seasonal or holiday deals
Ideal for: Customers who enjoy time-restricted deals and seasonal or holiday discounts.
Boosts bookings and sign-ups during low seasons in your space.
Drive more traffic to your space with special holiday discounts.
How it works: Distribute the promo code publicly in your holiday-specific marketing materials, including a link to the page where users can redeem it.
The promo code may be valid only up until a specific date or only for the first X customers to create a sense of urgency.
How to set it up:
Create a coupon for the necessary resource or plan.
Set the coupon maximum redemption if you want it to be valid only for a limited number of customers (e.g., first 40 customers).
Create a promo code (e.g., BLACKFRIDAY24) and set the expiration date.
Launch or early bird discounts
Ideal for: New and existing customers attracted to discounts during the launch of new services or space.
Generate buzz around your space's grand opening.
Attract attention to new resources or services by offering discounts.
Increase your brand exposure.
How it works: Distribute the promo code publicly in your launch-related marketing materials, including a link to the page where users can redeem it.
How to set it up:
Create a coupon for the necessary resource or plan.
Set the coupon maximum redemption if you want it to be valid only for a limited number of customers (e.g., first 40 customers).
Create a promo code (e.g., FIRST_YOGA) and set the expiration date.
Buy-one-get-one and other discounts on repeat bookings
Ideal for:
New customers who are more likely to make repeat bookings if they are offered a discount after their first booking.
Your existing loyal customers who will be incentivized to book more if provided with a special deal on their favorite services.
How it works: Distribute the promo code through personalized communication, such as follow-up emails after the first booking, newsletters, or special occasion messages.
How to set it up:
Create a coupon for the necessary resource or plan.
Create a promo code with the customer's name and set the expiration date or maximum redemption number to define to what date or how many times the customer can use their discount.
Partnership discounts
Ideal for: Businesses, organizations, or communities willing to partner and expand their customer base through cross-promotion with you.
How it works: Distribute the promo code to your partner organization and ask them to promote it. For example, you can print business cards with a QR code linking to the member web portal with the promo code for a discount. In return, you may receive a discount for your members from your partner and promote it on the Benefits page.
How to set it up:
Create a coupon for the necessary resource or plan.
Create a promo code (e.g., FITSPACE) to share with your partner's community.
Bring-a-friend referral programs
Ideal for: Your loyal members who have a large network of friends and are happy to refer your space to them for a special discount.
How it works: Distribute the promo code to the specific member, which they can use to refer your space to their friends. You can track the redemptions of referrals and reward the referring member accordingly.
How to set it up:
Create a coupon for the necessary resource or plan.
Create a unique promo code for each referring member with their name to easily track their referrals.
Membership plan add-ons
If you offer services like parking, lockers, coffee memberships, or cleaning, you can add them as add-ons to members' subscriptions to collect recurring fees and enhance their experience.
Ideal for: All users who need recurring services for convenience and time-saving.
How it works: Members interested in an add-on contact the administrator. Administrators can include an add-on to the member's subscription.
How to set it up: Organize recurring add-ons for members
If your member decides to cancel the recurring service for some reason, you can easily remove it from their subscription.
One-off services
This revenue model allows to upsell existing users by purchasing one-off services.
Equipment
Offer various equipment for hourly or daily rentals such as monitors, projectors, camera or microphones for your customers' meetings or events.
Ideal for: Members and companies who require extra equipment for their meetings, presentations, or events.
How it works: Users select and book equipment for a specified duration on the Equipment page. Payments can be made online with money, credits, or members can add the cost to their invoice with the "Pay with invoice" feature.
How to set it up:
Promote equipment rentals among your customers and track them on the Equipment timeline.
Monitor which equipment rentals are popular and for which duration to enhance your offerings.
Credit packages
Sell permanent credit packages to upsell members and retain them for a longer time.
Ideal for: Members and companies who run out of credits with their plan and want to get more to continue booking rooms or ordering other services conveniently.
How it works: Members purchase credit packages via the member web portal or mobile app and can use them permanently.
How to set it up: Sell credit packages
Products in Shop
Sell one-time products and services like food, merchandise, and other non-rental items. This lets you upsell to customers and enhance their experience in your space.
Ideal for: All users who want to get additional services such as food, office essentials, etc.
How it works: Users make one-off orders by selecting the necessary products. Nonmembers make payments with money online, while members can include their expenses in the invoice with the "Pay with invoice" feature.
How to set it up: Create products that users purchase on Shop page. Understand what products are popular to provide a better assortment and track your revenue regularly on the Analytics page.
