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Promote self-served bookings
Promote self-served bookings
Updated over 2 weeks ago

Promoting self-served bookings is essential for several reasons that enhance both customer satisfaction and operational efficiency. Here are the key benefits:

  • Convenience and time savings. Self-served bookings allow users to make bookings at their convenience, without the need to wait for assistance. This flexibility caters to the increasing demand for quick and easy solutions, as many customers prefer to manage their bookings independently to save time.

  • 24/7 availability. Your users can access the app and make bookings anytime, regardless of business hours.

  • Increased efficiency. Self-served bookings streamline the booking process, freeing up your team to focus on more complex customer interactions. This efficiency can lead to improved service delivery and a better overall experience for customers, as routine tasks are handled automatically.

  • Valuable customer insights. Self-service systems generate data on customer preferences and behaviors, which can be analyzed to improve services and tailor marketing strategies. Understanding customer needs better can lead to enhanced offerings and increased customer retention.

How to promote self-served bookings

To effectively promote self-served bookings in your app, consider implementing the following strategies:

1. Connect payment gateway

Ensure to have a payment gateway integrated with your app to allow customers to make online payments for their bookings in the app. Accept payments

2. Integrate your app with the marketing site

To allow your website users to conveniently book a room, add a Book a Room or Book a Desk buttons on your site and embed links to your app below these buttons. Users will navigate to your app by themselves and can make any bookings independently.

3. Place QR codes around your space

Generate QR codes for your Rooms and Desks pages and place them at the reception and other popular areas in your space. Users simply scan the QR code with their smartphone camera to be taken directly to the booking page. By making the booking process more convenient and accessible through QR codes, you can encourage more users to make bookings independently. This can lead to an increase in overall bookings and revenue for your business.

4. Provide promo codes redeemable via the app

Offer users promo codes for discounts on bookings that can only be redeemed through your app. This strategy encourages users to make bookings on their own to redeem the discount, while simultaneously accessing and familiarizing themselves with your app. By encouraging initial engagement with your app, you undoubtedly increase the likelihood of repeat bookings or purchases, as users will already have your app installed and understand how to use it.

5. Provide clear instructions and support

Consider creating a location guide on the Information page with some helpful information related to bookings. Make the Support page public so that users can reach out to you by creating a ticket if they require any assistance with their booking. This support can alleviate any concerns about using self-service options.

6. Promote self-served bookings through communication channels

Actively remind your customers that they need to create bookings via your app. To do so, you can point everyone to navigate to your app in Feed posts, your regular newsletters, and even social media posts. When users ask you to book for them, send them a link to book the room or desk directly in the app. This allows your customers to complete their bookings quickly without waiting for assistance.

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