The member web portal and mobile app significantly enhance brand awareness and customer loyalty. Additionally, it includes features designed to convert visitors into paying customers. Explore a set of our recommendations to help people discover the platform and make the most of its features.
Universal promotion tips
These tips work brilliantly whether you're directing users to your web portal or mobile app.
Run a soft launch
Even months before your grand opening, start growing interest and awareness of your business. Use your member web portal and mobile app to generate leads and encourage early account creation.
Find tips on offering trial days, organizing launch events, creating Feed posts about your space-building process, and more for your soft launch in this guide.
Offer promo codes
Consider offering promo codes for discounts on bookings, plan sign-ups, or other purchases redeemable through a member web portal or mobile platform. It's an excellent strategy to encourage new users to explore your services.
This not only promotes your member web portal and mobile app but also introduces users to the features, increasing the likelihood of repeat bookings and purchases.
Incorporate promo codes and links to discounted plans in your ads and marketing materials to boost engagement. For detailed instructions on setting up different types of promo codes, refer to our comprehensive guide.
Promote member web portal
Add links to the marketing channels
Make it seamless for potential customers to find and access your services. Integrate direct links (to Rooms, Desks, Events pages, plans) from your member web app into your marketing channels.
On your marketing website: Easily copy links to specific content and embed them into your website's call-to-action buttons (e.g., "Sign Up," "Join," or "Book").
Find instructions on how to copy links to the necessary content and tips on integrating with the marketing website in this guide.
Check out our customer's FoundrSpace marketing site for a great example of integrated membership plan links.
In advertisement campaigns: Drive conversions and track performance by embedding direct links into your ads. For example, keep track of such events as purchases, logins, checkouts, and more.
To attach the link to the ads, follow these steps:
Go to your member web portal and find the service which you want to promote. For example, a membership plan.
Embed the copied link to the call to action button inside your advertisement. We recommend such calls to action as "Sign up" or "Become member."
Configure integrations with Meta Pixel or Google Ads to track conversion.
Before launching your campaign, ensure that the service you promote has "Public" visibility enabled. If it's a plan, make sure it has the "Sign-up" option turned on.
Place QR codes around your space
Provide instant access to key pages by placing QR codes throughout your space. This is a highly convenient way to remind customers about your platform's availability.
To do so conveniently, generate and place QR codes throughout your space that link to key pages, like Rooms, Desks, Shop, etc., placing them in relevant areas.
Promote mobile apps
Use Google Play and App Store badges
People can easily recognize and trust the official Google Play and App Store badges. You can use these badges in your marketing materials. Consider:
Featuring the badges on your website footer.
Adding the badges to your newsletters.
Featuring the badges in your printed materials, such as business cards, leaflets, and stickers.
Featuring the badges in your corporate email footer.
To access links to your member mobile app, the owner goes to Network settings > Member mobile app.
See how our customer Culture Co-Working prominently features Google Play and App Store badges on their marketing site.
Place QR code stickers around your space
Download branded QR code stickers for your member mobile apps and use them to promote your mobile space to users.
Place them around your premises, on desks, or include them in marketing materials to encourage app downloads and convenient self-service.
Create engaging Feed posts
Leverage your Feed page to announce and promote the availability of your member mobile apps.
Create a post informing users that they can now access your space and services conveniently from their phones anytime, anywhere. You can embed link directly to the App Store or Google Play within your posts to encourage downloads.
Send newsletters & announce on social media
When launching your branded mobile apps, utilize your existing communication channels to announce and promote them.
Send out a dedicated newsletter to your subscriber list, sharing direct links to download your app from the App Store and Google Play. Additionally, feature these apps prominently across all your social media channels (e.g., Facebook, Instagram, LinkedIn), creating engaging posts with download links and visuals. This ensures your entire audience is aware and can easily access your mobile experience.