The member web portal and mobile app significantly enhance brand awareness and customer loyalty. Additionally, it includes features designed to convert visitors into paying customers. Explore a set of our recommendations to help people discover the platform and make the most of its features.
Add links to the marketing website
Consider integrating links to the room or desk booking pages, plans, or events from your member web portal into your marketing website. You can easily do it by copying links to the specific content or page and embedding them into your website's call-to-action buttons such as "Sign up", "Join" or "Book".
Find instructions on how to copy links to the necessary content and tips on integrating with the marketing website in this guide.
For example, you can check our customer's FoundrSpace marketing site and view how they integrated the links to their membership plans.
Attach links to advertisement campaigns
Adding links to the room or desk booking pages, plans, or events in your advertisements allows you not only to sell more but also to track ad conversions. For example, you can keep track of such events as purchases, logins, checkouts, and more.
To attach the link to the ads, follow these steps:
Go to your app and find the service which you want to promote. For example, a membership plan.
Embed the copied link to the call to action button inside your advertisement. We recommend such calls to action as "Sign up" or "Become member."
Configure integrations with Meta Pixel or Google Ads to track conversion.
Before launching your campaign, ensure that the service you promote has "Public" visibility enabled. If it's a plan, make sure it has the "Sign-up" option turned on.
Offer promo codes
Offering promo codes for discounts on bookings, plan sign-ups, or other purchases redeemable through a member web portal or mobile platform is an excellent strategy to encourage new users to explore your services.
This strategy not only promotes your member web portal and mobile app but also introduces users to the features, increasing the likelihood of repeat bookings and purchases.
Incorporate promo codes and links to discounted plans in your ads and marketing materials to boost engagement.
For detailed instructions on setting up different types of promo codes, refer to our comprehensive guide.
Google Play and App Store badges
People can easily recognize and trust the official Google Play and App Store badges. You can use these badges in your marketing materials if you have the Member Mobile App add-on. Consider:
Featuring the badges on your website footer.
Adding the badges to your newsletters.
Featuring the badges in your printed materials, such as business cards, leaflets, and stickers.
Featuring the badges in your corporate email footer.
To access links to your member mobile app, the owner goes to Network settings > Member mobile app.
Here is a great example of our customer Culture Co-Working marketing site, which has Google Play and App Store badges.
Place QR codes around your space
It's always beneficial to remind your customers about the availability of your member web portal and mobile app, no matter where they are.
To do so conveniently, generate and place QR codes throughout your space that link to key pages, like Rooms, Desks, Shop, etc., placing them in relevant areas.
Soft launch with your member web portal and mobile app
Even months before opening, you can start growing interest and awareness of your business offers, generating leads, and encouraging people to create accounts with the help of your member web portal and mobile app.
Find tips on offering trial days for your first visitors, organizing a launching party event, creating feed posts about your space-building process, and many more for your space soft launch in this guide.