Your member web portal and mobile app are key tools for delivering superior member service while reducing manual work for your team. They allow customers to book resources, make payments, and access all services independently and in one place—without needing staff assistance.

Explore a set of practical recommendations to help customers discover your web portal and mobile app, adopt it, and make full use of its features.

These recommendations apply to promoting both the member web portal and the mobile app.

You don’t have to wait until your official opening to start growing customer interest. Use your member web portal and mobile app early to collect registrations, share updates, and offer early access to your services. This builds awareness while giving your team an efficient way to manage leads and communication from day one.

Find ideas for trial days, launch events, and Feed posts that document your space-building journey in this guide.

Offer discount promo codes on bookings or plan sign-ups, redeemable through your digital platforms. It's an excellent strategy to encourage new users to explore your services through the member web portal or mobile app, and increases the chances that customers will return and book independently in the future. Include promo codes and direct links to the member web portal or mobile app in ads, emails, or printed materials.

For setup details and different promo code types, refer to our comprehensive guide.

Make it easy for people to access your services by integrating direct links to your member web portal pages into your marketing channels.

Find instructions on how to copy links to the necessary member web portal pages in this guide.

Check out our customer's FoundrSpace marketing site for a great example of integrated membership plan links.

Place QR codes linking to key member portal pages around your space—meeting rooms, desks, or shared areas. This gives customers instant access to bookings and reinforces self-service on-site.

Discover tips on creating different QR codes in this guide.

Google Play and App Store badges help users recognize and trust your mobile apps. Use them across your marketing materials:

To access links to your member mobile app, the owner goes to Network settings > Member mobile app.

See how our customer Culture Co-Working prominently features Google Play and App Store badges on their marketing site.

Branded QR code stickers linking directly to your mobile apps make downloads quick and convenient. Place them around your space or include them in printed materials to encourage app downloads and adoption.

Leverage your Feed page to announce and promote the availability of your member mobile apps.

Create a post informing users that they can now access your space and services conveniently from their phones anytime, anywhere. You can embed links directly to the App Store or Google Play within your posts to encourage downloads.

When launching your branded mobile apps, utilize your existing communication channels to announce and promote them.

Send out a dedicated newsletter to your subscriber list, sharing direct links to download your app from the App Store and Google Play. Additionally, feature these apps prominently across all your social media channels (e.g., Facebook, Instagram, LinkedIn), creating engaging posts with download links and visuals. This ensures your entire audience is aware and can easily access your mobile experience.