When migrating to Spacebring from another platform, it is crucial to communicate effectively with your members to ensure a smooth transition to the new app. Follow our recommended steps below to migrate your members without any hassle.
Step 1. Announce migration to your members
Send your members an informative email in advance to prepare them for the upcoming platform migration. This will help minimize confusion and ensure a smooth transition.
Important details to mention in the email:
The date of the migration when they will receive an email from your new app
How the migration will affect their subscription and bookings created in the previous system
When they should stop using the previous system and use the new one.
Step 2. Prepare communication channels
Make sure your new app is fully prepared with all communication channels. This way, when members join, they can access exciting posts and updates within the app. This approach helps foster a sense of community around the new app and encourages members to use it for more than just bookings or payments from the very beginning.
Create a post announcing the transition and including the key information your members need to know about the app. By preparing this post in advance, users can read it after logging in, ensuring they have the details they need to navigate the new platform smoothly.
Pin the post to keep it at the top of the page.
Use hashtags in posts to make it easier for members to find specific content by searching with the relevant hashtag.
Step 3. Create educational guides in the new app
Creating location guides is essential as they help app users find additional information about your location, making them feel more comfortable in your space. Recommended guides to create include:
Directions on how to find your space.
Instructions on how to become a member.
Information on parking details.
Descriptions of house rules, such as room etiquette, kitchen rules, and noise regulations, etc.
Step 4. Invite members to the app
To invite members to the app, choose one of the recommended migration routes:
Invite all users at once for a quick transition.
Invite users gradually over a few days if you have a big number of members.
Regardless of the route, set a clear deadline for inviting members. Having a defined timeline helps maintain organization and ensures a smooth migration process.
Step 5. Gift your members
Gifting your members can make the transition to the new platform more engaging. It’s also a great way to familiarize themselves with a new platform — ultimately helping them embrace the change more quickly and positively.
You can reward your customers with additional credits or day passes, or provide them with expiring discounts for some service through coupons and promo codes. Here are some ideas you can implement:
Additional credits or day passes: Encourage bookings and purchases within the app by gifting members extra credits or day passes.
Trial days or discounts for first bookings: Allow new customers to explore your space or enjoy your services at a discounted price during the trial period.
Special promotions: Run unique campaigns, such as seasonal offers or member appreciation deals.
Referral incentives: Reward members with a discount who invite others to join the platform, fostering community growth.
Discounts for the first subscription period: Offer a reduced rate for the initial subscription to enhance your customers' experience even more.
Step 6. Place QR codes in your space
Create QR codes for your Rooms, Desks, and other key pages in the new app and strategically place them throughout your space (e.g., at the reception, near meeting rooms, the kitchen, etc.).
This will make it easy for your members to access the app quickly, download it to their devices if they missed the email invitation, book resources, and make purchases directly from the relevant pages. Placing QR codes in visible areas also encourages members to explore the app on their own, increasing their familiarity with the platform and empowering them to complete bookings or make purchases independently, without needing assistance from your team.
