Gain valuable insights into your users' behavior and optimize ad campaigns with Google Analytics integration for your web and mobile apps.
You can use integration with Google Analytics 4 for the following use cases:
Explore the users' behavior inside the app and how they interact with your in-app content.
Set up tracking events to optimize Google Ads campaigns based on desired user activity.
Access Google Analytics
Google Analytics is available with the Mobile Apps add-on. Order mobile apps
As soon as your apps are built, Google Analytics is already connected to your apps and starts tracking users' activity. To request access to view it, the owner needs to follow the steps below:
Go to (...) More > Network Settings > Google Analytics page.
Press
Open Google Analytics.
You will be redirected to the Google Analytics page, where you need to press
Request accessto receive a permission to use Google Analytics.
After you send a request, confirm it in the "Request access" window.
We'll provide you access to view Google Analytics within 24 hours. You will be notified about access granted through email confirmation.
Once the access is granted, you can always log in to Google Analytics with your email address (to which the access has been provided) and see how users interact with your app content.
If you need to provide your marketing team or other coworkers with access to Google Analytics, as an owner, copy the link to the Open Google Analytics button by right-clicking it and selecting Copy link address. They will be able to request access by following the shared link.
By gaining access to Google Analytics, you can track the range of events in the app in addition to default events.
Event Name | Explanation |
login | Users log into the app |
share | Users press the "Share" button to share the app content |
begin_checkout | Users initiate a payment in the app |
purchase | Users make a successful monetary purchase |
Link Google Analytics with Google Ads
You can optimize your Google Ads campaigns when you understand what the converted users purchase in the app by tracking their events. To track conversions from your Google Ads campaign, do the following:
Request access to Google Analytics 4 and wait until it has been granted to you.
Navigate to your Google Ads account and link it to Google Analytics following Google guidelines.
Learn how to get URLs to specific pages in your app and how to promote your app here.
3. Constantly monitor the user purchases in the app and track conversions from the ad campaigns containing these links to make informed decisions on your Google Ads enhancement.